AdSense Tips

Tip #1: Don't put ads on empty pages.
When I reworked my site, I built a skeleton set of pages that had no
content, just titles and some meta tags. I displayed ads on those pages,
however. Although all you see are public service ads at first, the very
act of displaying ads on a page causes the AdSense web crawler to
quickly fetch that page for analysis. A page with good content will thus
begin showing relevant paying ads fairly quickly.
If you don't have any content, then, Google will have to guess as what
your page is about. It may guess wrong, and so the ads that it displays
may not be relevant. You'll have to wait until Google re-crawls the site
for the ads to correct themselves. Here is what Google had to say when I
asked them about how often the AdSense crawler updates a site:
Thank you for taking the time to update your site. New ads will start
appearing on your site the next time our crawler re-indexes your site.
Unfortunately at this time, we are unable to control how often our
crawlers index the content on your site.
Crawling is done automatically by our bots. When new pages are added to
your website or introduced to the AdSense program, our crawlers will
usually get to them within 30 minutes. If you make changes to a page,
however, it may take up to 2 or 3 weeks before the changes are reflected
in our index. Until we are able to crawl your web pages, you may notice
public service ads, for which you will not receive any earnings.
It's better to flesh out the page before you start displaying ads on it.


Tip #2: Don't be afraid to ask questions
If you're wondering about something, don't be afraid to ask Google. So
far, they've always responded to my questions within a working day.
There are two email addresses to use, depending on the type of question:
Please feel free to email us at adsense-tech@google.com
if you have additional technical
questions or concerns. For general program or account questions, please
email adsense-support@google.com .
Their responses are always very polite, and they appreciate getting
problem reports and suggestions.


Tip #3: Avoid non-English characters on English pages
This one is a bug, to be honest. My surname is French, and I prefer to
write it out correctly with the /accent grave/ on the first "e". Every
page on my site would then include at least two accented letters,
because my name shows up twice in the footer. On some pages my name
shows up two or three more times.


Tip #4: Check your keyword density
Although Google doesn't release exact details as to how they determine
the ads to serve on a given page, they do tell us that it's the /text
content/ of the page that matters, not the meta tags. Before serving ads
on a page, then, you might want to check its /keyword density/. A good,
free tool for doing this is found here :

http://www.ranks.nl/tools/spider.html

This lets you fine-tune the page before exposing it to the AdSense crawler